Privacy & Cookie Policy
Last updated: [LAST UPDATED DATE] · In accordance with UK GDPR and Data Protection Act 2018.
1. Who we are
Anceta Digital ("we", "our", "us") is a UK digital agency founded in 2025. [COMPANY REGISTRATION DETAILS]. Registered office: Office 1648, 60 Tottenham Court Road, Fitzrovia, London W1T 2EW. We operate as the Data Controller in respect of personal data collected through this website and during our client engagements. ICO registration number: [ICO NUMBER].
2. Data we collect
We collect personal information necessary to deliver our growth systems, respond to inquiries and provide professional client support. This includes:
- Contact details: your full name, email address, telephone number and business name.
- Business details: website URL, service geographic radius, current marketing setup and business challenges.
- Technical information: IP address, device identifier, browser type and operating system recorded automatically via server logs and essential cookies.
- Communications: records of strategy calls, emails and SMS exchanges.
3. How we use your data
We use collected information to review your business presence, conduct your free strategy consultation, provide ongoing marketing systems (including website design, Google Business Profile management, missed-call text-back and paid advertising) and invoice your account.
We never sell, rent or trade your contact information with external brokers or unsolicited marketing parties.
4. Lawful bases for processing
Under Article 6 of the UK GDPR, we process personal information on the following legal grounds:
- Consent: where you submit our strategy call enquiry form and explicitly agree to be contacted.
- Contractual necessity: where processing is required to deliver your agreed marketing plan and monthly services.
- Legitimate interests: to maintain website security, prevent fraud and improve our business systems.
5. Data retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was gathered. Prospective client inquiries that do not result in a contract are retained for up to 12 months. Client accounting records and service contracts are retained for 6 years in compliance with UK statutory tax requirements.
6. Third-party processors
To deliver seamless modern growth systems, we share necessary data with trusted infrastructure providers operating under strict Data Processing Agreements:
- Hosting and edge compute infrastructure.
- Telephony, SMS and automated messaging routing providers for missed-call text-back.
- Google LLC and Meta Platforms Ireland Ltd where paid advertising or profile integrations are managed.
- UK-compliant cloud accounting and payment processing tools.
7. Your statutory rights
Under UK data protection law, you have rights including: the right to access your personal data; the right to rectification of inaccurate information; the right to erasure ("right to be forgotten"); the right to restriction of processing; and the right to object to processing. To exercise any right, contact us at info@ancetadigital.com.
9. Complaints and the ICO
If you have concerns about our information handling, please contact us first so we can resolve the issue promptly. You also retain the right to lodge a formal complaint with the Information Commissioner's Office (ICO) at Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF or via ico.org.uk.
10. Contacting us
If you have questions regarding this Privacy Policy or your personal information, please write to: Anceta Digital, Office 1648, 60 Tottenham Court Road, Fitzrovia, London W1T 2EW, or email info@ancetadigital.com.